SEO: Search engine optimization

  • Website can be found in a search engines result (SERP)
  • When searching for words or phrases relevant to the content on website
  • Use words or phrases that describe your business and are also

SEO Best Practice

Title tag

HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as clickable headline for a given result and are significant for usability SEO and social sharing. Title tag of web page is meant to be an accurate and concise description of a page’s content.


  • Smart internal linking, SEO should make sure that the category hierarchy of the given website is reflected in URLs.
  • The information is used to determine the relevancy of a given web page by the search engines.

Content of page

  • Information that lives on the web, describing services and product
  • Using keyword-rich phrases

Image alt text

  • Alt tags are used within an HTML code to describe the appearances and function of an image on a page.
  • Adding alternative text to photo
  • Alt tags will be displayed in place of an image if an image file cannot be loaded
  • Alt tags provide image context/description to search engine crawlers helping them to index an image properly.